What Are Coach Virtual Assistants?

Virtual Accuracy CompanieskO′ch VA adj. 1. a highly specialized and niched virtual assistant who is in tune with their coaching clients and customizes solutions based upon their individual needs and goals 2. differs from a general virtual assistant as they only partner with members of the coaching industry [syn: Virtual Accuracy Companies]

vur′chu-al asis′tent adj. an independent contractor and entrepreneur who assists you in taking care of the administrative and technical side of your business or life. They assist you or your business on a contractual basis from a remote location. While most VAs perform administrative tasks they are more than just a home-based secretary. Before setting up their practices, most VAs held prominent positions in the corporate world. The Virtual Assistance industry comprises former corporate trainers, publicity agents, marketing executives, paralegals, executive assistants and many more. **This particular definition of a Virtual Assistant was developed by Virtual Accuracy Companies.

Archive for Blogs

Starting a blog is easy – keeping a blog interesting and fresh is a whole other matter. While many marketers have no trouble beginning a blog, the sheer number of abandoned blogs around the ‘net speaks to the fact that many marketers don’t know what to do to keep a blog going. According to blogging experts, the key to keeping a blog going is to post frequently. This means that you’re going to need a ever present stream of content coming into your blog.

You may be intimidated by the thought of having to come up with lots of topic ideas. Finding topics for your blog posts are easy if you use the following ideas.

1. Captions

Your blog should be timely and there’s no better way to attract attention on your blog than to tap into some ongoing news. No matter what your niche is you can find news stories and breaking information that will help fuel timely blog posts. Look for captions, or headlines, to stay on top of thing. Sign up for Google Alerts (it’s free) and set up alerts on important words in your niche. This way you’ll be able to see the news in your niche and blog about current topics.

2. Comments

The comments section in your blog can be a great source of writing inspiration. Let’s say you have a post on your marketing blog about keyword research. Within the comments section, a few people start asking about how to use keywords in articles for article marketing. Voila! You have your next blog post. Look through your comments section to identify topics that you can write about or questions you can answer in the form of a blog post.

3. Companions

Are there some websites or other resources that your niche needs to know about? Write a few resource list posts. Resource lists posts are very easy to write and they provide maximum value to your readers because they can get the information that they need easily. When you can’t think of anything else to write about you can pull together a helpful list for your readers.

4. Community

Keep your finger on the pulse of your niche. Watch other blogs in your niche and see what they are writing about. You can take a different angle on the same topic, or cover an area of the topic that the original author missed. If you disagree with the author, feel free to go ahead and express you opinion on your blog. Other bloggers can be a great source of information so be sure to get involved in the community.

5. Collection

Start collecting a list of quick tips you’d like to share with your niche. These can be inspired by your personal experience with the niche, from other blog posts you’ve read or from other products in your niche. When you find yourself stuck for blog post ideas, you can write a quick tips post.

These tips just scratch the surface of where you can find ideas for blog posts to populate your blog. Start keeping a notepad file with blog post ideas and you’ll never be at a loss for material.

Oct
21

Did Someone Say ‘Blog Crazy’?

Posted by: Dale Noles | Comments (0)

Yes, someone said ‘Blog Crazy’ but I actually said ‘Blog Crazy Special’ because that is what is going on… right now! What is this bloggy craziness, you ask? It is nothing. Do not worry about it. Forget I said a word. I am warning you, this could help your business strategies.

[Redirecting Your Attention]
Did you read the blog post that Yaro Starak wrote about creating change in your life. In order to change your life, you have to really examine yourself to… well you can read it.

Yaro is always interesting. However, I suppose that you want to know about this Blog Crazy Special.

Blog-Crazy-SpecialFine. But do not say that I did not warn you.

It is no secret that I am a fan of Open Source Programming. Well, this Blog Crazy Special was built on Open Source Programming and all the wondrous benefits of it. Some of the additional programs that you will get with this special are tools for Google. Soon you will be creating Google friendly site maps, using Google Analytics to track your stats, optimizing your blog for SEO, hiding pages (like thank you pages and client specials) and more.

Now, you will get much more than some applications made for Google. You will also get an events calendar, a social connection tool (for Twitter, Facebook, LinkedIn, and many more), one-click upgrades and many more apps pre-installed for you.

If that were not enough, you will get a real self-hosted WordPress installation on your own hosting account. On top of that deal, we will custom design your chosen blog theme’s header graphic.

All of this is one crazy deal to get your business moving. The Blog Crazy Special is $349.97 and includes one full year of hosting. Yes it’s a blog (and so much more). Yes it’s crazy (because of all the extras). But, you are the one who makes it special [Awww. I called you special. Oh wait, the good kind of special, like when your significant other says that you are special to them. That kind of special. Whew.]

So, if you are interested and ONLY if you are interested, you can read about the Blog Crazy Special and order it for yourself.

Blogs have been around for many years. They started out, in the beginning, as great personal journals for Internet users who wanted to share their daily lives with their family and friends. Now, fast forward through the years to today; where they are now commonly used as business tools as well as private diaries of sorts.

Blogs are basically mini-websites authors use to post information about a specific topic. Some blogs share experiences of an author’s career path, while others provide up to date news concerning the topic their blog presents.

What Makes Blogs Such a Great Tool to a Business Owner?

Blogs can provide so many opportunities for business to reap rewards that no business website should be without one. Here are some of the benefits a blog can provide any business owner:

A blog can drive more targeted traffic to their main site.
Blogs are favorites of search engines. They provide up to date content on a regular basis, so search engines will find them easier. Blogs can also be linked with other like-minded blogs to allow for more click-through visitors. Social bookmarking sites, social media sites and even message board forums love them as well. People will refer their friends to them when they see something they like.

Blogs make it easier to gain return visitors.
If a visitor likes your blog, they’ll keep coming back to see what else you have to say on a specific topic. Business blogs can be linked to the main company site as well. The more times people stop by, the more chances an owner has of getting those visitors to your business site.

Blogs allow one to easily gain expert status amongst a target audience.
The more you blog about your site’s topic, the more you come across as an expert in that field. A visitor can be awed by the information you’re offering them and could look up to you as an expert on a particular subject. Now, the next time they need to buy a certain product or need help with something in that area, they will think of you first.

Blogs are user friendly and inexpensive to boot.
There are blog programs that you can sign up for free or for a very nominal fee. Most blogs are easy to set up as they generally walk you through the process step-by-step. There aren’t too many marketing tools that are as easy to use and inexpensive to obtain. This alone makes a blog painless to your business budget.

Business blogs are easier when it comes to upkeep.
Blogs are fun to use, which makes them much easier to maintain. Posting regular tidbits of your chosen topic keeps a blog updated without a lot of hassle. Updating websites is essential, but can be time consuming and confusing as well.
The biggest benefit business blogs provide is…

Building Rapport with Your Target Audience

This is, by far, the best benefit you can obtain from a blog. Blogs have comment sections where readers can leave messages for you to let you know they liked what you said in a post or to add their own thoughts on the topic at hand.
You’re building a relationship with your target audience that can help gain trust from them as well as find out what they’re looking for in a product. This is your way to get an inside look at what your customer’s wants and needs are without spending lots of money on marketing surveys and advertisements that don’t work.

Blogs can give your business everything mentioned above and more. Adding a blog to your arsenal of marketing tools is a must do for any online business owner.

About the Author
Becki Noles is the virtual business manager and online marketing dynamo of the Virtual Accuracy Companies. She and her associates work with the top business and marketing coaches in the United States and the world over providing SEO, Pay Per Click, website development and technical virtual assistant services. Get the free 9 part series “How to Market Your Business” by visiting The Selon Group (a division of the Virtual Accuracy Companies).

Jan
28

Why Twitter Can’t Replace a Blog

Posted by: Becki Noles | Comments (1)

Micro-blogging is a good thing and using Twitter makes it even better. However, Twitter will never take the place of a blog. The bottom line is that Twitter is not a full fledge blog, nor was it intended to be. It is simply a way for you to get your words out to the masses in a more expedient manner. Let’s take a look at some of the reasons Twitter will never replace a blog.

The number one reason why Twitter can never replace a blog is because you can only post up to 140 characters at any one time. There is just no way to squeeze 1200 words into such a small space. Not to mention, trying to send 8.57 tweets back to back, may not go over well with your followers. There is nothing like a person who tweets excessively. Doing so will cause you to lose followers and your goal with Twitter is to gain a friends not turn people away. You want Twitter to be tool that leads to your platform – your blog – the place where you share your story, product, or business.

Another reason why you can never replace your blog with simple tweets is because you just don’t have the same control to customize. Sure you can create a “pretty” profile that says something about you but not the way you can with your blog. With a blog you can customize the whole kit and caboodle. You can add tools, plug-ins, and even more networking opportunities through your blog. You just can’t do all that with Twitter.

Then take into consideration the website name issue. You can’t attach a domain to twitter. For example, on twitter I will always be www.twitter.com/beckinoles and that is it. Your username or extension is how people will recognize you on Twitter, but it’s not the same as a domain name for an entire website. In essence, Twitter owns your profile, not you. But your domain name – now that is all yours.

Don’t try to replace your own blog or website with twittering. Instead, learn to use Twitter as an effective tool or application that makes people want to learn more about you. Your blog is where you get down to the nitty-gritty and allow people to become more knowledgeable about your life, your product, service or whatever it is you are promoting.

Becki Noles is the virtual business manager and online marketing dynamo of the Virtual Accuracy Companies. She and her associates work with the top business and marketing coaches in the United States and the world over providing SEO, Pay Per Click, website development and technical virtual assistant services. Get the free 9 part series “How to Market Your Business” by visiting The Selon Group (a division of the Virtual Accuracy Companies).

Jun
10

Blog and Website Must Haves

Posted by: Becki Noles | Comments (0)

Don’t just focus on the home page, keywords and titles.
The first step to sales and inquiries when potential clients or customers visit your site is that they see the services or products they were originally looking for. Unfortunately search engine optimization and better rankings can’t keep your customer on your site or make them buy. The potential client or customer having visited your site, must be interested in your products or services in order to stay and browse. Motivate them to purchase the service or product by providing clear and unambiguous information. If you happen to sell more than one product or service, provide all necessary information about this. Consider having numerous pages which have a singular focus for each of your services or products. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understand Your Target Market

If you design a website you think will attract clients, but you don’t really know who your potential clients are and what they want to buy, it is unlikely that anyone will choose to work with you. Online business is an extension or replacement for a standard brick and mortar storefront. If you’re just not sure about your target market what can you do? Start by sending an email to your existing clients and ask them to complete a survey. You could even direct your potential clients and customers to an online survey on your website. Ask them about their choices:

Why do they like your services or products?

Do you offer retainer discounts or discounts/coupons codes for products?

Do you practice excellent customer service and respond faster to client questions?

Are your product descriptions better?

Don’t be afraid to ask.

Be generous with your contact information.
When you sell online your customers can buy your products 24 hours a day, seven days a week. Your customers can be across town or across the globe. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. Nothing turns off potential clients and customers faster than lack of contact information. In an impersonal, online world, your customers want to know where you are and how they can contact you if need be. Don’t disappoint. Strive to be as credible as possible when operating online.

About the Author
Becki Noles, Visionary of Virtual Accuracy Companies has been at the forefront of stream-lining coaching and entrepreneurial businesses since 1998. Utilizing her background in marketing, publicity, corporate training, advertising and media, Becki custom tailors and implements individualized action plans for taking coaching businesses to the next level. As a Virtual Assistant her business partners with top business and executive coaches in the United States, Canada, Switzerland and the world over.

Dec
20

Free Multi-Media Blog Course

Posted by: Becki Noles | Comments (0)

I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

It covers:

  • The best blogging techniques.
  • How to get traffic to your blog.
  • How to turn your blog into money.

I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.

Categories : Blogs
Comments (0)
Aug
22

Top 10 Blog Writing Tips

Posted by: Becki Noles | Comments (2)

Most of the “rules” about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you’ll be publishing great blog content that attracts prospects and clients in your niche market.

1. Write with the reader in mind. Remember WIIFM? It’s marketing jargon for What’s In It For Me? That’s what you should be keeping in mind. Your reader will read your post looking for what’s in it for them.

2. Make it valuable and worthwhile. Don’t waste people’s time. If you don’t have anything to say, no problem, plenty other people do. So share their articles, do an interview, review a book.

3. Proof-read for typos and glaring grammatical errors. You wouldn’t go out of the house with dirty hair or missing a sock, so why would you publish spelling mistakes? Respect your readers by polishing up your stuff.

4. Keep it short and simple, sweetie. (KISS). Most people are scanners. You may have a lot to say and think it interesting, and it may be. But people are reading online and out of time. Get to the point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks.

5. Keep it lively, make it snappy and snazzy. Even if you aren’t a natural born writer, you can write for your blog. Just write like you’re speaking to your friend…or to yourself! Remember though, get to the point quickly. Keep in mind the journalist’s rule of 5 W’s in the first paragraph: who, what, why, when and where.

6. Link often. This builds credibility and positions you as an expert in your field. People don’t have time to know what others are doing, you should tell them. Linking to other blogs and websites also helps you build a network of associates who will in turn link to your blog.

7. Use keywords often. This will help you stay on purpose, and the search engines will love your blog. Your rankings will go up. This is one of the reasons we have you write out your purpose statements before beginning your blog. The clearer you are about your purpose, the more consistently you will deliver messages that are on target. And the more often your keywords show up, the better your search engine results.

8. Write clearly (short sentences, only one concept per sentence). No double speak or jargon; no more than one idea in one sentence- don’t make your readers have to think about your meaning. Spoon feed them. Use commas and dashes liberally.

9. Write like you talk. It’s okay to use common expressions from speech.

Examples:

Go figure.

Don’t even go there…

Now, I ask you…

Gotta love it…

(And, remember the age group of your readers…)

10. Use a clear headline, and don’t be afraid to make bold statements (but don’t mislead people either). Make it snazzy and use key words. Example: Ex-Techno-Weenie Masters HTML Code

BONUS: After you write a post and BEFORE you hit the save button

Use this checklist to ask yourself a few questions as you are reading through for typos and grammar:

__ Is the topic clear to someone who only reads the headline?

__Does the lead paragraph tell who and what the story is about and why the reader should care about it?

__ Is the angle you’ve used likely to seem newsworthy?

__Would someone who knows absolutely nothing about this topic understand this post?

__ Is the post free of jargon?

__ Is it written in journalistic style and does it make an effort to be objective?

__ Have you peppered the headline and the post with keywords and phrases that will be attractive to search engines?

__ Did you remember to ask your readers a question at the end, or something to stimulate readers to comment?

__ Did you remember to write with the reader in mind, always keeping in mind WIIFT? (What’s in It for Them?)

About the Author
Patsi Krakoff of Customized Newsletter Services, and Denise Wakeman of Next Level Partnership, have teamed up to create blogging classes and marketing services for independent professionals. You can read and subscribe to their blogs at http://www.coachezines.com, http://www.bizbooknuggets.com and http://www.biztipsblog.com.

Categories : Blogs
Comments (2)

You’ve got your blog set up and you’ve started posting pithy, useful information that your niche market would benefit from and enjoy. Days go by, you keep publishing, but no one comments and your traffic stats are barely registering. What do you do?

Like any website you own, you must do some blog promotion to start driving traffic to your site. Here are 16 steps, in no particular order of importance, that you can start doing now to get traffic moving to your blog.

1. Set up a Bloglet subscription form on your blog and invite everyone in your network to subscribe: family, friends, colleagues, clients, associates.

Http://www.bloglet.com

2. Set up a feed on MyYahoo.com so your site gets regularly spidered by the Yahoo search engine (see tutorial on http://www.biztipsblog.com)

http://www.my.yahoo.com

3. Read and comment on other blogs that are in your target niche. Don’t write things like “nice blog” or “great post.” Write intelligent, useful comments with a link to your blog.

4. Use Ping-0-matic to ping blog directories. Do this every time you publish.

http://www.pingomatic.com

5. Submit your blog to traditional search engines: http://www.submitfire.com

6. Submit your blog to blog directories. The most comprehensive list of directories is on this site:

http://www.masternewmedia.org/rss/top55/

Tip: Create a form to track your submissions; this can take several hours when you first start so schedule an hour a day for submitting or hire a VA to do it for you.

7. Add a link to your blog in your email signature file.

8. Put a link to your blog on every page of your website.

9. If you publish a newsletter, make sure you have a link to your blog in every issue.

10. Include a link to your blog as a standard part of all outgoing correspondence such as autoresponder sequences, sales letters, reports, white papers, etc.

11. Print your blog URL on your business cards, brochures and flyers.

12. Make sure you have an RSS feed URL that people can subscribe to. The acronym RSS means Rich Site Summary, or some may consider its meaning as Really Simple Syndication. It is a document type that lists updates of websites or blogs available for syndication. These RSS documents (also known as ‘feeds’) may be read using aggregators (news readers). RSS feeds may show headlines only or both headlines and summaries.

To learn how news aggregators/RSS readers work, see this site: http://www.rss-specifications.com/rss-readers.htm

13. Post often to keep attracting your subscribers to come back and refer you to others in their networks; include links to other blogs, articles and websites in your posts

14. Use Trackback links when you quote or refer to other blog posts. What is TrackBack? Essentially what this does is send a message from one server to another server letting it know you have posted a reference to their post. The beauty is that a link to your blog is now included on their site.

15. Write articles to post around the web in article directories. Include a link to your blog in the author info box (See example in our signature below).

16. Make a commitment to blog everyday. 10 minutes a day can help increase your traffic as new content attracts search engine spiders. Put it on your calendar as a task every day at the same time.

Tip: Use a hit counter to track your visitor stats: how many unique visitors, how many page views, average length of visit. You can get a free hit counter at http://www.sitemeter.com

About the Author
Denise Wakeman of Next Level Partnership, and Patsi Krakoff of Customized Newsletter Services, have teamed up to create blogging classes and marketing services for independent professionals. You can read and subscribe to their blogs at http://www.biztipsblog.com, http://www.coachezines.com and http://www.bizbooknuggets.com.

Categories : Blogs
Comments (1)
Jun
22

What the BLOG?

Posted by: Becki Noles | Comments (0)

Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to. Every day we’re bombarded with over 3,500 marketing messages. And frankly I’m sick of it! But blogs are different. Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity!

See blogs add humanity and instantaneous expression to the web. Like ezines, blogs are a way for your customer to get to know you.

However, unlike ezines, blogs help you with search engine rankings. Did you hear me? I said, unlike ezines, blogs help you with search engine rankings. That’s a big one.

Entrepreneur Magazine, Business Week, even the FCC (Federal Trade Commission) all believe blogs are here to stay. Recently Michael Powell, chairman of the FCC, started one. His initial post drew over 30,000 readers. A Microsoft spokesperson says Bill Gates is considering starting a blog. And filmmaker Michael Moore built a blog to promote his controversial new movie, Fahrenheit 9/11.

But who has time to read a blog anyway? Exactly! The job of a blog is to cut through the information overload and deliver searchable, relevant and current content. BlogAds.com recently conducted a survey of over 17,000 blog readers. Here’s what they report:

* Blog readers are older and more affluent. 61% of blog readers are over 30, and 75% make more than $45,000 a year.

* Blog readers are more cyber-active. 54% of their news consumption is online. 21% are themselves bloggers and 46% describe themselves as opinion makers.

* Blog readers are media-mavens. 21% subscribe to the New Yorker magazine, 15% to the Economist, 15% to Newsweek and 14% to the Atlantic Monthly.

* Whether on the left or right, blog readers have traits in common that often are absent in today’s public spaces: passion and initiative.

* Blog readers have apathy towards traditional news sources. 82% say that television is worthless. 55% percent say the same about print newspapers. 54% say the same about print magazines.

* Meanwhile, 86% say that blogs are either useful or extremely useful as sources of news or opinion. 80% say they read blogs for news they can’t find elsewhere. 78% read because the perspective is better. 66% value the faster news. 61% say that blogs are more honest.

* Blog readers appear united in their dissatisfaction with conventional media and their rabid love of blogs.

Don’t you want to be a blogger too? How about looking at some samples of the good, the bad and the bizarre?

Model citizen blogs: http://www.marketingsecrets.com/blog/ – John Reese’s blog. Hey, the guy just made $1,080,496.37 online in a single day. Here’s a good rule of thumb. If Reese is doing it, you should be too.

http://www.talkbiz.net/ramblings/weblog.php – Copywriter Paul Myers keeps us up-to-date on SPAM and other Internet marketing nightmares.

http://www.thinkbigrevolution.com/ – Michael Port’s weekly calls to inspire those who aspire now have an online connecting point. Designed by Andy Wibbels.

My Blog: http://www.red-hot-copy.com/blog.htm – my blog today (see end of article).

Bizarro Blog: Jeff Bridges’ site is considered a “blog.” It’s hand-written! (Yes, really). http://www.jeffbridges.com

I’ve been dipping my toe into the blogging pool since earlier this year. Now I’ve decided it’s time to really learn how to do this stuff with an expert who will take me by the hand through the scary forest of the blog-world. I’m going back to school! Through another client, I met blogging guru, Andy Wibbels. Sure, he has a funny name, but he is adorable! And his writing style has me rolling on the floor. Well Andy is a self-professed geek. And Andy knows blogs. He says it’s easy and I trust him. Read more about it here. www.easybakeweblogs.com

About the Author
International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a highly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at http://www.red-hot-copy.com.

Categories : Blogs
Comments (0)
Apr
18

OIVAC Blog Tour Stop #18

Posted by: Becki Noles | Comments (1)

I am very excited to have Sharon Williams of The 24 Hour Secretary, The Alliance for Virtual Businesses and the OIVAC stop by on the blog tour to promote the upcoming OIVAC Convention. If you’re not already registered…hop to it!

Thank you so much for stopping by Sharon! I am looking forward to reading your answers to my questions!

Becki :)

___________________________

I’m glad to be here Becki, and I apologize for being a little late. This week has been very hectic, but I was determined to not let anything interfere with my stopping by, and here I am! I hope your readers are still hanging around, because your questions are very interesting and I can’t wait to dive in and respond.

1. How can the Online International Virtual Assistants Convention be a catalyst for change in one’s VA Business?

The convention offers opportunities for VAs to assemble with VAs located around the globe, they would not normally engage in conversation. It also presents opportunities to create and nurture relationships that in the future may lead to the development of partnering relationships.

It also allows VAs to experience, first hand application of VoIP technology, inclusive of white boarding, video and PowerPoint presentations, file sharing, etc., all which can potentially be marketed as a value-add service to clients.

By attending seminars conducted by intra- and external VA-industry recognized experts, attendees gain access to a wealth of knowledge, experiences and information specifically crafted to benefit the virtual assistant audience. In other words, if you have questions, these presenters have answers!

2. How is the Alliance for Virtual Businesses and the OIVAC connected?

The Alliance for Virtual Businesses (A4VB) is a promotional arm of the international VA community and primary sponsor of OIVAC. OIVAC is the brainchild of the chairperson of the Alliance (me). I believed the industry had grown to where we could hold an annual event, where, regardless of geographic boundaries, VAs could come together in a relaxed setting, network, attend educational activities, and celebrate virtual assisting, as well as individual and collective contributions to the business community, virtually and inexpensively. Because of these beliefs, and my continuing efforts to promote the industry, it made sense for the Alliance to grab the mantle and make it happen.

3. How can the right VA be an asset to a client’s business?

There are many, many ways the “right” VA can be an asset to a client’s business. For instance, the VA can serve as the right-hand person, intermediary with clients and vendors, appointment scheduler and problem solver. When the right VA performs duties, she can allow the client to “relax” knowing a professional is handling the responsibility. She can assume many duties and actually “make the client look good”, at home and before clients and prospects. If the client and VA maintain open lines of communication and she understands the client’s mission, she often times brainstorms, conducts research, and has prepared answers “before being asked”, implements processes and lets the client know “after the fact”.

Value-add services are something clients always appreciate – and when the client thinks you are one thought ahead, literally reading their mind and having a solution in hand, you are, in reality, 2 or 3 ahead. Eventually, the client recognizes your true value to the business; appreciates your direct and indirect contributions and compensates accordingly.

4. Is the OIVAC geared more towards the emerging VA or towards the VA ready to take the next big leap?

In my opinion, it doesn’t matter if you are classified as “emerging” or “ready to take the next big leap”. Emerging VAs are “taking the next big leap” into entrepreneurship, and established VAs are really “leaping” all the time. Like the 2006 convention, we have something for everyone. For instance, Laurie Dart, a copywriting expert VA, is presenting Winning Sales Copy, which is a topic we all should be interested in; Cheryl Callighan’s seminar is on subcontracting, which covers the issue from the owner as well as subcontractor prospective. Janice Byer will discuss how to respond to requests for proposals, another topic of interest to newbie and experienced VAs, and the list goes on.

In addition, the schedule also includes “specialty” or “niche” topics; again, which may be of interest to both categories. They include:

What is a Virtual Bankruptcy Assistant? presented by Victoria Ring; How to Use Search Engine Optimization to Get More Clients Online, with Biana Babinski; and Coke7 is More than Soda, It’s a Brand: Learn How to Identify Yours & Increase Profits, which is presented by yours truly.

General categories every VA should want to attend include: Business Ethics, given by Jeannine Clontz, The Most Important Plan of Your Business – The Disaster Recovery Plan, by Diana Ennen, and Documenting Critical Success Factors for Profitable Growth, with Roberta Eastman.

As you can see, we’ve a wide array of topics that, frankly, VAs, no matter how classified, could select. And, this list does not include our eight (8) feature presenters. So to answer your question, we didn’t plan this year’s convention around any industry group but instead based it on overall industry interest. We invite VAs, no matter the category, to attend.

5. How does the industry go from where it is today to something bigger and better than ever before?

I guess the question is what is bigger and better? Looking over the past 10 years, the industry has progressed and as the future faces us, my hope is that the disparate groups can come together and develop a cohesive bond around creating an industry plan of action. Now I know there are some who ask, who does she think she is to propose the industry leadership – and even if you deny it, there are industry leaders (self proclaimed or not and even if you, the reader, do not subscribe to the title “leader”) meet and define parameters where we can all work together. It may be to work on just one activity or component of a project – but something that everyone is willing to sit at the table for. If that ever occurs, I see it as the foundation for bigger and better and then the industry’s future will be limitless.

Well Becki, I hope I’ve provided enough insight into the how’s, why’s and who’s of the OIVAC and look forward to attending your presentation at the convention. That’s right, now I remember; your topic is Imagination, Inventiveness and the New Fangled Idea explains how to network to find the experts that you need. Kathie Thomas of VA Directory, whom we visited yesterday, is also a presenter. Tomorrow, we go back “down under” to visit Lorraine Pirihi of Office Organiser. I can’t wait to share her scrambled puzzle clue with our Australian VA readers. So stay tuned. I won’t leave here without giving today’s clue, so don’t worry! It’s aslse. Okay, time for a nap. See you in the Land of Oz, tomorrow.

About Sharon Williams

Sharon is the Chairperson of the Alliance for Virtual Businesses and OIVAC, and president of The 24 Hour Secretary an administrative, secretarial and internet-based marketing support services company. She is the 2006 recipient of the Thomas Leonard International Virtual Assistant of Distinction Award and co-founder of Virtual Business University an e-learning environment for entrepreneurs willing to step towards their greatness.

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