As a coach, online marketing is a necessary part of your business. Without it, you risk running out of clients and will lack the ability to grow your business. Unfortunately, many service providers are so busy providing their services that they overlook this crucial step.
While it’s understandable that it’s difficult to put the time in to market your business when you’re already so busy, it’s important to keep in mind that it’s that marketing that will help you stay in business.
Here are a few tips to help you easily and effectively market your skills online:
Join a related forum or discussion board
If you offer a service of use to online business professionals, a good first step is to join a marketing discussion forum. You can start slowly and make contributions to the group where you feel appropriate. This will help you get your name out there so more people can learn more about your services.
Joining a marketing forum as an online service provider puts your business directly in front of many potential customers. Always remember to follow the forum guidelines and basic rules of etiquette when joining any discussion. First impressions do count, so keep in mind that while on the forum you are always representing your business ñ make it work for you.
Join a networking group
Networking with others in your field is important. Not only does it allow you the opportunity to bounce ideas back and forth between people in your industry, but it can also be a great source of friendship and support.
Networking groups also help you in other ways. If a fellow coach / solopreneur is too busy to take on extra work, she or he may pass the referral on to you. Likewise, you may be able to return the favor in the future. A good networking group is a fantastic way to get support, advice and even more business.
Become an expert
People trust and like experts. And as a coach you can become the “go to” expert in your industry. An easy way to do this is to write related articles for business owners to read. List them on your website and also submit them to the article directories online.
You can create an educational area on your website like a blog. This area can provide tips and articles related to your services. By conducting yourself as an expert in your industry, you let others know that you are knowledgeable in your field. If a potential client then visits your website and reads through your content, they are more likely to contact you for support.
Marketing your skills online is important. It is potentially the lifeblood of your business. And although your schedule may be busy, try to pencil in a little time each day for this important task. This simple step can make all the difference to the success of your business.
Do you enjoy digging online, or off, to find useful bits of information? Do you enjoy pulling together information as if they’re the pieces of a puzzle? If you’re skilled at research you can make money with your skills. Here are a few ideas and tips to help you get started.
There are many different avenues you can take as an online researcher. You can provide:
Ebook/Information product research
Target market/consumer research
That’s just the beginning of what you can offer online. They key is to start with what you know. What type of research are you interested in or skilled at? Then, explore demand and potential competition. If you’re just looking to make extra money on the side you don’t need to worry about competition too much.
The First Step
The first step to making money with your research skills is to formulate a business plan. Begin with a definition of the services you will provide. Create a description of your customers. For example, you might offer keyword research for people who want to start a small online business. Your audience might be all aspiring entrepreneurs or entrepreneurs who are young or interested in a specific industry like health and wellness.
You’ll then want to explore how you’re going to market your services. If you’re offering an online service then you’ll probably want a website, webpage, or a blog. This is a wonderful way to promote your services. You can also use word of mouth, social networking, content marketing and advertising depending on your goals and needs.
The Next Step
Once you have a business plan, it’s time to take action. Begin creating your website, pricing your services and spreading the word about your services. Create policies and procedures so your customers know what to expect. This will also help you provide a consistent experience with every customer.
The Benefits of Online Services
There are numerous benefits to offering your research services online. For example, it’s easy to communicate with clients from all around the world. Email makes it quick and easy. You can also use web forms to give your clients a quick and easy way to get a hold of you. Online services also give you the means to receive payments instantly. There are online payment services like PayPal that are easy and inexpensive to use. Once you’re ready to begin offering your services you can begin marketing and looking for clients.