kO′ch VA adj. 1. a highly specialized and niched virtual
assistant who is in tune with their coaching clients and customizes solutions based upon their individual needs and goals 2. differs from a general virtual assistant as they only partner with members of the coaching industry [syn: 
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3 Proven Ways to Get Traffic To Your Site
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As a website owner, your goal is to have a steady stream of targeted traffic flowing into your site. Here are three effective and proven ways to drive traffic to your site.
Blogs are a great way to add traffic to your site.
You can add a feed burner to your blog which will enable your readers to stay up to date with new posts that you add. The posts can be delivered right to their email or homepage. As you add posts to your blog, point out new articles and other content that you have recently added to your site. The more you talk about your site, the more interest you will generate.
If you choose, you can add a blog roll to your blog that lists other blogs your readers might find interesting. If you add a link of someone else’s blog to your site, ask them to add a reciprocal link to your blog. Remember to focus on your target market and what they would find interesting. If your site’s focus is on making homemade organic baby food, trading links with a blog that is focused on bulldogs won’t add targeted traffic to your site. However, trading links with blogs devoted to organic food will have a better chance at increasing your traffic.
You can also increase the amount of traffic that comes to your site with article marketing.
It may sound complicated, but it is quite easy. You simply write articles and distribute them to article reprint directories. There are many directories out there, and you will want to distribute them to as many directories as possible. This can be done manually, or you can invest in software that can do this for you. Another option is to hire a virtual assistant to submit them for you.
By adding these articles to reprint directories, you are giving permission for other people to publish these articles on their sties for free. When other website owners publish the articles you have written, they will include a “bio box” at the end of the article. You choose what the bio box says and can include links to your site. The articles can be any length you choose and can be on any topic. If you don’t like writing, you can hire a ghostwriter to write the articles for you.
Having a newsletter is another great way to drive traffic to your site.
Include a link to your opt-in page everywhere; the pages on your website, the signature line in the forums you belong to, the signature line in your email, and don’t forget to add the link to your blog. The more people that see your opt-in page, the more subscribers you will get. By sending your newsletter to your mailing list on a regular basis, you will stay in your readers’ minds. Include excerpts from new articles and other information that you have recently added and to your web pages, including links that point to the full text on your site.
Using Your Research Skills to Make Money
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Do you enjoy digging online, or off, to find useful bits of information? Do you enjoy pulling together information as if they’re the pieces of a puzzle? If you’re skilled at research you can make money with your skills. Here are a few ideas and tips to help you get started.
There are many different avenues you can take as an online researcher. You can provide:
Ebook/Information product research
Keyword research
Marketing research
Genealogy research
Business research
Target market/consumer research
That’s just the beginning of what you can offer online. They key is to start with what you know. What type of research are you interested in or skilled at? Then, explore demand and potential competition. If you’re just looking to make extra money on the side you don’t need to worry about competition too much.
The First Step
The first step to making money with your research skills is to formulate a business plan. Begin with a definition of the services you will provide. Create a description of your customers. For example, you might offer keyword research for people who want to start a small online business. Your audience might be all aspiring entrepreneurs or entrepreneurs who are young or interested in a specific industry like health and wellness.
You’ll then want to explore how you’re going to market your services. If you’re offering an online service then you’ll probably want a website, webpage, or a blog. This is a wonderful way to promote your services. You can also use word of mouth, social networking, content marketing and advertising depending on your goals and needs.
The Next Step
Once you have a business plan, it’s time to take action. Begin creating your website, pricing your services and spreading the word about your services. Create policies and procedures so your customers know what to expect. This will also help you provide a consistent experience with every customer.
The Benefits of Online Services
There are numerous benefits to offering your research services online. For example, it’s easy to communicate with clients from all around the world. Email makes it quick and easy. You can also use web forms to give your clients a quick and easy way to get a hold of you. Online services also give you the means to receive payments instantly. There are online payment services like PayPal that are easy and inexpensive to use. Once you’re ready to begin offering your services you can begin marketing and looking for clients.
Tips for Working with a Virtual Assistant
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Outsourcing some of your business tasks to a virtual assistant is one of the best things you can do for your business. You will be able to focus on the tasks that require your specific attention; the administrative tasks will still be getting done, you will find you are less-stressed, and will have more free time to enjoy with your family. If you are apprehensive about handing over a portion of your business to a stranger, the following are some tips on how to work effectively with a VA.
When you start looking for someone to work with, ask your other business friends for recommendations. Ask for the names of people that they have personally worked with in the past; if they haven’t used the type of virtual assistant you are looking for, they may know of someone who has.
When you interview a VA, ask them for references of people they have worked with previously. Always check these referrals. Ask questions such as how they liked the VA’s work, if the work was finished on time, and if they would partner with them again.
You should also ask to see some samples of past work. Do they have a style that is similar to the style you are looking for? Does the work look polished and professional?
Since you will be working together a lot, make sure that your personality meshes with your new virtual assistant. How do you like to communicate? If you like to talk via telephone and your contractor prefers email, this could pose a problem.
Find out how the virtual assistant wants to be paid before you parter with them. They may accept full payment after the work is completed, or they may ask to be paid half of the payment before they start. Many VAs will accept PayPal, but, again, make sure you both understand how the payment process will work before you commit to a project.
In addition to the payment process, you will want to make sure you both understand how the virtual assistant will keep track of time and how you will be notified of their progress. You can use an online task assistant that you can both access. You can put up information such as due dates, notes about the project, etc and the VA can give feedback on the processes.
If you are worried about the virtual assistant having access to sensitive information and your intellectual property, have them sign a non-disclosure agreement. Most VAs have these built directly into their contracts.
Once you find a virtual assistant that you enjoy working with, consider putting them on retainer. This is a win-win. You get first priority and a discount and your VA gets to be involved intricately in your business.
