kO′ch VA adj. 1. a highly specialized and niched virtual
assistant who is in tune with their coaching clients and customizes solutions based upon their individual needs and goals 2. differs from a general virtual assistant as they only partner with members of the coaching industry [syn: 
Do You Earn What You Are Worth?
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In today’s economy, everyone is looking to make more money. I have talked to some business owners who feel that they need to cut prices to get business. But the question remains, are you making what you should be making?
To find out what you’re worth, you can start by shopping around to other people who do the same things. There are lots of sites that people can use to hire businesses, and often they let you see competitor’s prices. You may also speak to potential clients and ask for what they normally pay, though many will be tempted to give you a lower rate to get a better price.
Remember, just because someone does the same job as you, doesn’t mean you should charge the same as them. A writer who is a native English speaker is generally much more valuable than one who isn’t. Someone with twenty years experience often makes more than someone with two (but not always), and someone with proven results can make more than someone who is just starting out.
Just because you know what you’re worth doesn’t mean you can necessarily make that. When it comes to making what you’re worth, good marketing is key. There will always be people who can charge lower rates than you so it’s important that you don’t compete on price alone.
Let potential clients know what makes you different and why you’re worth more. The key is letting people know how good you are and convincing them that paying more for your services is going to help them make more money in the end.
Here are a few things to help you make your case:
Samples. Samples of your work will help potential clients know that you’re good at what you do.
Client testimonials. This is one of the best ways to let potential clients know that your services are worth what you’re charging. If other previous clients have good things to say about you and your services, it will really vouch for you.
Charging what you’re worth can be scary, particularly during difficult times. However, with a little thought and planning there’s no reason why you can’t stand out from the competition – even with higher rates.
